Articles

• Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift byJun 25, 2026

  Steve DenningFocus
• Navigating the Oceans of Innovation: Understanding Blue Ocean and Red Ocean StrategiesJun 25, 2026

  Eudardo FeoFocus
• Making the Competition Irrelevant | The Blue Ocean Strategy (video)Jun 25, 2026

  Vihan ChelliahFocus
• Into the Blue: A UX Research VoyageJun 25, 2026

  Snowber VaqarFocus
• Why Blue Ocean Strategy Doesn’t WorkJun 25, 2026

  Nicolas ColeLead
• Creating Blue Ocean Innovation Through UX StrategyJun 25, 2026

  Leow Hou TengLead
• How To Enter An Empty Market With A Blue Ocean StrategyJun 25, 2026

  Suren KarapetyanFocus
• **​​**Blue Ocean StrategyJun 25, 2026

  W. Chan Kim and Renée MauborgneLead
• The 4 Elements of Beachhead StrategyJun 25, 2026

  Sovita ChanderFocus
• Using Proxy Metrics As KPIs? Learn The Myths & LimitationsJun 25, 2026

  Kohki YamaguchiDefine
• Product Metrics for Product Designers - The Ultimate Guide (video)Jun 25, 2026

  Chethan KVSDefine
• Clarity among all the metricsJun 25, 2026

  Connor JoyceDefine
• Choosing the Right UX Metrics (video)Jun 25, 2026

  Maria PanagiotidiDefine
• The controversial role of proxies in product designJun 25, 2026

  Nicole GallardoDefine
• Marketing KPIs and the Purpose of Proxy MetricsJun 25, 2026

  Anthony CoppedgeMeasure
• Product Discovery Challenges byJun 25, 2026

  Saadia MinhasDefine
• Problems with Discovery byJun 25, 2026

  Ross MayfieldFocus
• Don’t get stuck in ‘Discovery’ with insights noone asked for byJun 25, 2026

  Martin SandströmMeasure
• Product Discovery Issues byJun 25, 2026

  RuleTheOneFocus
• Your Product Discovery is Probably fluffy and unhelpfulJun 25, 2026

  Henry LanthamMeasure