Articles

• Are PQLs the New MQLs in Sales? Here’s What You Need to KnowJun 25, 2026

  Althea StormLead
• Product Qualified Leads As a Unifying MetricJun 25, 2026

  Derek SkaletskyLead
• How to use product-qualified leads (PQLs) to drive growthJun 25, 2026

  Kelly McKeownLead
• Customer Feedback Strategy: The Only Guide You'll Ever NeedJun 25, 2026

  Scott TousleyDefine
• Beyond MQLs & SQLs: How to use your product to qualify leadsJun 25, 2026

  Francis BreroLead
• Sliders versus Five-Point Numeric Scales on Desktop and Mobile Devices, by Jeff Sauro andJun 25, 2026

  Jim LewisMeasure
• Rating Scales in UX Research: Likert and Semantic DifferentialJun 25, 2026

  Maria RosalaMeasure
• Rating Scales: Myth vs Evidence, by Jeff Sauro andJun 25, 2026

  Jim LewisMeasure
• Creating a customer loyalty program that actually worksJun 25, 2026

  Adam WilsonLead
• How to measure customer valueJun 25, 2026

  Megan WellsDefine
• How Product Vision Creates Customer ValueJun 25, 2026

  Mark ter VoertLead
• Getting Engineers to Embrace the Product Trio (video)Jun 25, 2026

  Teresa TorresLead
• The Power of the Product Trio: How Collaboration Drives Successful Product DevelopmentJun 25, 2026

  Vishnu PillaiLead
• The UI of You and I: The Use of Choice Architecture, Compromise Effect and Defaults in Design, by Abby Rivera &Jun 25, 2026

  Ben SadickDefine
• Product Discovery Techniques Part 1: Product Trio & Opportunity Solution TreeJun 25, 2026

  Cezara MoisucLead
• Choice Architecture: Designing Better Customer Decisions in B2B MarketingJun 25, 2026

  Mike DarnellDefine
• Choice Architecture in Digital Media: Shaping Consumer Behavior Through Thoughtful DesignJun 25, 2026

  Ryan SetliffDefine
• The Power of Choice Architecture: Nudging Users Towards Positive ActionsJun 25, 2026

  Wicar AkhtarDefine
• Measuring the right North Star metricJun 25, 2026

  Sebastian StraubeLead
• 13 Design Mistakes That Are Killing Your Conversions—With Visual ExamplesJun 25, 2026

  Ashley CoutoFocus