Articles

• Rapid Iterative Testing and Evaluation (RITE)Jun 25, 2026

  David DeSantoFocus
• Design Sprints are not for everyoneJun 25, 2026

  Mauricio WolffFocus
• When a Design Sprint isn’t a good ideaJun 25, 2026

  Robert SkrobeFocus
• The problems with Design Sprints (and how to fix them) (video)Jun 25, 2026

  Marc FonteijnFocus
• Google Design SprintsJun 25, 2026

  GoogleFocus
• The Design Sprint, by Jake Knapp, John ZeratskyJun 25, 2026

  Braden KowitzFocus
• A Google Design sprint gone wrong (and what it taught me)Jun 25, 2026

  SkjoldbroderFocus
• Intention-Focused Design: Applying Perceptual Control Theory to Discover User IntentJun 25, 2026

  Alexandra O'NealDefine
• A gentle introduction to orchestrating intelligent journeys with User Intent GraphsJun 25, 2026

  Ciprian (Chip) BorodescuLead
• The Importance of Knowing User IntentJun 25, 2026

  Jordan JulienDefine
• Is ‘Delight’ the Best UX Design Intention?Jun 25, 2026

  Jared SpoolDefine
• Communicating Design Intent: A Guide to Bridging the Gap Between Ideas and RealityJun 25, 2026

  Kannu sharmaLead
• The Coming CX/UX Correction and ShiftJun 25, 2026

  Debbie Levitt ð¦‍ð¥Lead
• CX vs UX in the Era of ExperienceJun 25, 2026

  Masha PanchenkoLead
• Do Not Confuse User Experience With Customer ExperienceJun 25, 2026

  Caroline HamerDefine
• The Convergence of UX and CX in Modern Product DesignJun 25, 2026

  EthosLead
• How CX and UX come together to meet users’ needs and inspire loyaltyJun 25, 2026

  Sarah FreitagLead
• CX vs UXJun 25, 2026

  Reddit, Inc.Define
• Generative research: what, when and why?Jun 25, 2026

  Anusha BollimunthaFocus
• Using generative research to build the right thingJun 25, 2026

  Erica KucharczykFocus