Articles
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- Say Why It's Right: Turn Design Defense Into a Team Skill
How to defend design decisions without defending your ego: a plain method for backing choices with reasons, evidence, and records your team can reuse.
- Killing the Product You Love: How to Pull the Plug Before It Drains the Team
Knowing when to sunset a product is as strategic as launching it. Here's how to build the data and buy-in to escape sunk cost before a dying project bleeds your team dry.
- Pick Five UX Metrics, Not Fifty: A Smaller Stack Your Team Will Actually Use
Stop drowning in UX metrics. Here is how to pick a small set of usability measures, know when each applies, and get your team to act on them.