Articles
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- Match the Interface to How Users Already Think
Aligning product interfaces with users' existing mental models enhances usability and reduces confusion, emphasizing the importance of understanding user expectations before design to minimize reliance on explanatory onboarding.
- Killing the Product You Love: How to Pull the Plug Before It Drains the Team
Knowing when to sunset a product is as strategic as launching it. Here's how to build the data and buy-in to escape sunk cost before a dying project bleeds your team dry.
- Find the Need Before You Build the Thing
Needfinding and product discovery for leaders: how to spot real demand in user behavior before you commit your team to a solution.