Articles
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- Killing the Product You Love: How to Pull the Plug Before It Drains the Team
Knowing when to sunset a product is as strategic as launching it. Here's how to build the data and buy-in to escape sunk cost before a dying project bleeds your team dry.
- Find the Need Before You Build the Thing
Needfinding and product discovery for leaders: how to spot real demand in user behavior before you commit your team to a solution.
- Data Won't Pick Your Direction: How to Use Numbers Without Letting Them Drive
Pure data-driven teams optimize for clicks and lose users. Here is how to be data-informed instead, pairing light quant signals with judgment and vision.
- Hand Off the Grunt Work, Keep the Judgment: A Field Guide to AI in UX
A practical guide to where AI changes UX and design work, what to delegate, and which calls you keep with people.
- Pick Five UX Metrics, Not Fifty: A Smaller Stack Your Team Will Actually Use
Stop drowning in UX metrics. Here is how to pick a small set of usability measures, know when each applies, and get your team to act on them.