Articles
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- Add AI to a Product Without the Theater
Implementing AI in products requires a clear focus on solving real user problems, ensuring data quality, and maintaining human oversight to avoid creating features that lack value and trust.
- Data Won't Pick Your Direction: How to Use Numbers Without Letting Them Drive
Pure data-driven teams optimize for clicks and lose users. Here is how to be data-informed instead, pairing light quant signals with judgment and vision.
- Hand Off the Grunt Work, Keep the Judgment: A Field Guide to AI in UX
A practical guide to where AI changes UX and design work, what to delegate, and which calls you keep with people.