Articles
- Make Them Feel It, Then Make Them Act: Emotional Design Against Norman's Three Levels
Emotional design must be strategically tied to user actions to effectively influence behavior, ensuring that aesthetic choices contribute to retention and engagement rather than merely enhancing visual appeal.
- Frame the Problem Before Anyone Touches Figma
Framing the problem before starting design work ensures teams align on user expectations, reducing wasted effort and improving the relevance and effectiveness of the final product.
- Stop Calling Everyone a Storyteller and Learn the Craft
Understanding the true craft of storytelling in design can enhance user experience by creating products that guide users smoothly, making them the hero of their own journey.
- Tell the User's Story or Lose the Room
Reframing product pitches to focus on user stories rather than features can enhance stakeholder engagement and approval, leading to more successful project outcomes and meaningful design changes.
- Documentation Is Design Work, Not Overhead
Integrating documentation into the design process enhances decision-making and ensures documents are concise, purposeful, and impactful for stakeholders, improving overall product development efficiency.
- Sell the Benefit, Not the Feature: A Value Prop People Will Actually Buy
Crafting a clear, tested value proposition that focuses on customer benefits rather than features can align product development with actual user needs, enhancing adoption and ensuring consistent messaging across all channels.
- Listen to Customers, But Listen for the Right Thing
Understanding the 'why' behind customer behavior is crucial for product leaders, as relying solely on data can lead to misinterpretations and missed opportunities for meaningful product development.
- One Account, Three Buyers: Stop Selling to a Logo
Shifting from a single-buyer mindset to targeting distinct roles within B2B accounts enhances deal success by aligning pitches with the specific needs of decision-makers, champions, and end-users.
